Of course! You can’t smell perfume or feel the texture of clothes through your computer screen, but both of these products do very well through online sales. In the same regard, our ability to promote visual products is not hampered by the fact our main shop window is an audio format for the same reason host-read ads are more popular than pre-recorded ads: it comes down to the audience’s affinity with the show hosts and a desire to not only hear recommendations from them directly but also to support the show through engaging with their chosen advertisers.
If an advertiser feels that the visual side of a particular product is essential to its promotion, we also provide a product review package that offers additional video content that can then be referenced during the podcast ad and traffic directed to there before being funnelled to the advertiser’s chosen link.