Of course! You can’t smell perfume or feel the texture of clothes through your computer screen, but both of these products do very well through online sales.  In the same…

It is important when thinking about campaign effectiveness to make a clear delineation between what an advertiser and a podcast producer consider a conversion to be. While an advertiser will…

As of March 2024, the two main LDTL shows are grossing over 110,000 listens per month combined.  Your campaign will reach listeners up to the limits of the campaign parameters…

This depends on 2 factors; which show your ad runs on and how many episodes your ad is assigned to.  The key in deciding this is understanding the difference between…

There is no average campaign cost as campaigns are tailored to meet the client’s needs. If a client says ‘we need to make some serious noise about an upcoming release,…

In order to calculate a campaign cost, decide on a budget or how many listeners you want to reach.  If you have a budget in mind: Budget / CPM Cost…

The costs displayed on our rates card represent the pros and cons detailed above. As combining the host-read format with the pre-roll position yields the highest conversion rate, this cost…

A host-read ad, as the name suggests, is an ad read by the hosts of the podcast. The advertiser generally provides a number of talking points and the hosts will…

This refers to the positioning on the advert within an episode.  In general, pre-roll means before the main content starts, mid-roll means during the main content and post-roll means after…