The costs displayed on our rates card represent the pros and cons detailed above. As combining the host-read format with the pre-roll position yields the highest conversion rate, this cost is the highest. Similarly, post-roll position yield the lowest conversion due to the listening drop off rate, i.e. fewer people are still listening attentively at the end of the episode, thus the lowest cost:
Combined positions within a single episode can also increase conversion rates, although in this instance we would always recommend separate ads to maintain listener interest:
