05) HOW DO I CALCULATE A CAMPAIGN COST?

In order to calculate a campaign cost, decide on a budget or how many listeners you want to reach. 

If you have a budget in mind:

Budget / CPM Cost = x 1000 listens

For example:

£3000 / £30 = 100 x 1000 listens = 100,000

If you have a total number of listeners you want to reach:

Total Listens / 1000 = Factor x CPM Cost = Total Campaign Cost

For example:

30,000 / 1000 = 30 x £30 = £900